![]() ![]() It is not easy to identify international trends and properly apply them to each of the assets in a certain country, however. At the same time, it must also offer the flexibility to make sensible conceptual design changes to adapt its interior and exterior solutions to fast-paced, ever-changing trends. ![]() It must achieve a modern shopping center ambiance with an appearance that can stand the test of time and with interiors that are geared towards energy savings and the creation of new experiences for visitors. This is why the process of thinking, designing, and building the asset is key. This compels shopping center operators to study and identify all the international trends, not only within the sector but also outside it, that may be adopted in order to obtain better results and consequently higher returns on their assets.Īmong all this, we are faced with the plot of land, which, by its very nature, is not conducive to constant changes like those that can easily be made in the commercial or marketing mix. ![]() In mature geographies with a high level of competition such as the European market, consumers are increasingly searching for challenges and enticements that match the new trends they see, yearn for, and experience by means of all the different new tools available to them. ![]()
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